How to create an effective landing page?
Trying to stand out among the entire Internet can seem like a daunting task. How to create a page that attracts attention, and which can successfully convince the visitor to stay and ultimately do what we planned?
In the end, it is our results and page analytics that will tell you what works and what doesn’t work the way it should. However, there are some tips and tricks that you can use when developing a landing page.
Why landing page (landing page)? Just because your visitors literally “get” to the page after they clicked on your ad. Usually you place your ads on social networks, in the newsletter or in the form of Google ads. Advertising is just as important as it takes people to the landing page. But the target does all the magic.
The design of the landing should convince people to either buy what you sell or leave your information, usually your email address. The first type of landing pages is called click-through, and the one that collects data only for further marketing purposes is called generating potential customers.
How to start?
First of all, decide on the purpose of your landing. Once you decide, everything else is relatively easy.
Keep in mind that you are creating a landing page primarily for people. It should be attractive and comfortable. And for the page to be attractive, you need to know your customers. To sell well, you need to know who you are selling to. But, since you are not a car seller and you do not sell at a car dealership, but online, your page should speak for you.
What is more important, text or design? The answer is both. High-quality images, informative text with the right amount of humor, clearly visible call to action button (CTA) – this is the perfect recipe for your landing page.
What to do?
Each landing page is different and each audience has its own tastes. However, try some of these suggestions as they are steps towards creating a consistent, optimized, and well-thought-out landing page.
Put all the important information before scrolling the page – this is all the visible content at a glance without scrolling down. Make sure your CTA button is also there.
Since we mentioned CTA, stick to just one button. The visitor should immediately understand what to click on.
Stay away from photos from the Internet. Hire a photographer or use the camera yourself and take real pictures of the product or.
Good design is responsive design. People often use mobile phones. Check what your landing page looks like on mobile phones, tablets and computers.
What not to do
Since there are things that you must do, there are those that you must avoid. And here are a couple of them:
Overfilling your landing page with images, text, and sentences is never a cool idea. Choose only one message you want to convey, and stick to it.
Avoid large chunks of text. Add only the desired info. People don’t want to read the entire manifesto about how good your product or service is. Convince them instead in a few sentences or less.
Add the opt-out option – this is normal. If the user can register, also give them the opportunity to remove themselves from the mailing list.
Put handwritten fonts, they are inconvenient to read. Use a font that is easy to see and read and that can also demonstrate your personality.