Call to Action: Why Every Successful Business Website Must Have a CTA
If you have your own website, you’ve probably heard of call to action buttons. What is it and why is it so important?
Call to Action, or CTA (Call To Action) for short, is a marketing term that has become popular for a long time. You have probably seen various colored buttons on countless websites with the required text, such as Buy Now, Learn More, Order Today, Apply, etc. These are all calls to action. They often take the form of buttons that invite you to click on them, but they are also presented in the form of banners and simple links.
Their task is to inspire people to take the next step on the site. After the user has finished reading the blog post, you can usually find below the CTA, which offers to download a free e-book on the topic that you just read about. Or he may offer to subscribe to the blog newsletter.
Calls to action are an inevitable part of sales pages. The text on these pages also plays a big role. Their common goal is to convince potential buyers to take action, because you offer a product or service designed specifically for them. This product or service is what they need, they need it so much that they want to immediately contact you. This is an ideal scenario for how good text and a call to action button should work. Of course, reality is far from this, but there are ways to improve your CTA button.
Key Points of a Call to Action
When you think of a call to action on your website, you need to consider:
- Where is the call to action;
- What it looks like (button, picture, banner, link …);
- What text is on it and what text is above it.
Whether you plan to place a CTA at the end of the article or next to it depends largely on the content that is also posted on this page. In case it is an online store, it is better to have a CTA for each product you offer.
In case this is a blog post, a call to action is usually placed below the text. Do you want visitors to create a profile on your site? Try to place the registration form on the side and make sure that it is visible enough.
When it comes to looks, make sure that the calls to action are noticeable, that the button has a bright color, but it should be aligned with the rest of the page – to attract attention without being overly intrusive.
There is a very fine line between having too few or too many STAs. Do not place too many buttons or banners on one page, because visitors will not know what is expected of them. They may be overloaded with too much information. In such situations, people are likely to just leave the site. And this is what we do not need.
Some experts believe that on each page of the site should be at least one CTA. In any case, be sure to try one call to action on the sales pages.
In addition, it is important for your visitors to know what they click on and what they agreed to. Be transparent when calls to action collect their personal information. Are you going to save the email addresses and names of the people who subscribed to your newsletter? Let them know in a small text cloud under the registration form so that they can know what information they share with you before registering.
One of the marketing techniques that you can use to attract the attention of visitors is to offer a trial period. This way you can avoid an immediate purchase, but during the trial period, users can understand if they like your product or service.
Distribution of free gifts with the help of purchased goods also attracts people. They decide to buy something faster if they get something for free (even if they really don’t need a gift).
If you want to reduce the time that customers spend thinking about whether to purchase a product or not, you can set a time limit. Indicate that a certain product is available only today or that it has a discount only this week. This psychological trick will affect some people to make purchasing decisions faster.